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   Fast Moving Consumer Goods Packaging Materials Development Trend Analysis

Since the 90s of last century, China's packaging industry has been rapid development, especially in fast moving consumer goods packaging developments in the field by leaps and bounds, a strong impetus to food, daily chemical, daily necessities and medical advances in other industries, while the development of these industries and anti - come further stimulate a variety of packaging materials and technologies, market demand. Faced with this situation, the development of fast moving consumer goods packaging materials has been following trends.

    Trends in a reduction of packaging

Fast moving consumer goods industries more competitive, companies are usually guaranteed profits by controlling costs, while the fast moving consumer goods packaging materials as supporting materials, often bear the brunt, so the cost of packaging materials is often limited to a very low level; In addition, the as far as possible to save material usage in line with environmental requirements. Therefore, under the premise of meeting packaging capabilities, material will show a thin and lightweight trend.

    In plastic flexible packaging industry, there have been thinner film can be processed and the processing of the difficulty is not new raw materials, such as adding a metallocene polyolefin, etc.. European-made canned food and beverage cans, tin material used in the thickness of only 0.13-0.14mm, has reached the steel company could limit the supply of material thickness. Containers of foreign manufacturers compete to develop rigid plastic containers is also hoped that its light weight, easy to shape, the advantages of low prices to replace the metal containers, now available cooking pot, drinks cans and milk polyester polypropylene tanks, and several other varieties have been a breakthrough.

    Trend 2 Material Safety of

Since 2005, people's consumption and attitudes are gradually changing, from the past, the general protective function of packaging (such as sight, smell, touch, etc.) require the safety of packaging such as turning a deeper level requirements. With the laws and regulations have been gradually perfected, fast moving consumer goods businesses of their own product safety control and gradually increase the intensity of the health and function of packaging materials increasingly stringent safety requirements for packaging materials has also gradually expand the scope of protection.

    There are already many customers require manufacturers to provide packaging materials issued by the authoritative department of packaging materials, bio-safety and proof of chemical stability, especially for the use of ink and adhesive have more stringent requirements. In addition, packaging materials production environment, there are many limitations, such as due to PVC decomposition of the monomers on human health, and now widely used in pharmaceutical blister packaging PVC is being phased out; some foreign companies even require packaging materials suppliers to provide materials on the Human sensitivity testing and other projects.

    Trends in production efficiency of three

With the continuous advancement of technology, a variety of new products and new packaging equipment continue to occur, but generally speaking, the production of fast moving consumer goods business concentration and the degree of automation has been improving, packaging equipment to the large-scale, rapid-oriented, efficient, Automation direction, packaging materials, manufacturing enterprises must keep up with the form of development, and efforts to improve the adaptability of packaging materials, and continuously research and development in practical applications to ensure that production more efficient materials.

    Trend intelligent four function

Today, some traditional forms of packaging and packaging materials can no longer meet the ever-changing market demand and increasingly complex needs of the flow of protective packaging materials, the realization of demand shift from the past a static dynamic, a new concept of packaging materials and packaging technology has been or is about to appear, functional and intelligent packaging and materials will be an important research direction for packaging enterprises.

    At present, there have been functional packaging and intelligent packaging and materials there are many, such as some children protection, packaging, security packaging, thermal and pressure-sensitive packaging materials, recently developed in Japan can quickly reduce the microwave heating of the temperature of food packaging, and there were also anti-oxidants to join the packaging materials in the preservation, and packaging. Of course, many functional and intelligent packaging materials and packaging technology is also facing many new problems to be solved, and scientific and technological difficulties to be overcome, but the potential market demand is still very large.

    Structure of five new trend

As the level of competition intensifies, the differences between similar products in the gradual reduction of brand value and gradually increase the homogeneity of the products sold on the growing dependence of the terminal display, for enterprises, in the same price circumstances, what kind of products to attract consumers, what kind of products that enable consumers to buy? These pairs of similar products allow enterprises to make the terminal display a higher demand led directly to enterprises in the product packaging will be a great deal of effort to require the use of packaging to highlight its differences with other products, which is the packaging businesses a very good development.

Form, structure, new packaging is also a market segment, for enterprises, is perhaps a good opportunity for development. There is a simple vertical flat-bottomed plastic bags, placed on the shelf to ensure a smooth, flush the main display surface, all manufacturers have developed several structures on the patent bag type, in the tea leaves some of the packaging market has a large share.

    Several above-mentioned forms of development are not isolated, but rather go hand in hand, is a part of the development of the whole packaging industry, packaging industry, companies must keep pace with the development of form and there is a breakthrough in a particular order in the packaging market a certain share of opportunities, will it be possible in a highly competitive market place.

    Sustainable Packaging became the new darling of brand owners

Editor's note: packaging business has "sustainability packaging" have a clear understanding of the concept, but people questioned its voice is still prevalent.

Throughout Europe and the U.S. markets, consumer goods packaging manufacturers, brand owners and retailers are all "sustainability packaging" concept produced a whole new understanding of their acceptance of sustainable packaging is also a marked than last year提高.

PTIS on September 9 this year, the end product on the market 36 Strong Fortune 500 companies conducted a survey, respondents were mainly from the packaging management and brand management.

    BALANCE

    Currently, support for increasing the sustainability of packaging is increasing the number of people, but it is widely used, you must to reduce their own costs and get the trust of consumers. One-third of the respondents believe that the sustainability of their packaging can have a positive impact return on investment, and many people think that only receive more education, they can promote the development of sustainable packaging.

    PTIS past and present findings indicate that: most people (55%) agree that the sustainability of packaging there is no single model. A senior packaging engineer, said: "It is for specific products, so we must be good in understanding the product. Some look very good product packaging may be hurt." 15% of the respondents considered flexible packaging and folding cartons are the sustainability of packaging the best carrier, as well as 3% of the respondents considered the most suitable materials, plastics and corrugated packaging with the use of sustainability.

Beverage packaging towards the direction of the development of small-scale

Package smaller does not reduce consumption, but makes the people's living habits and eating habits changed. Small package of snacks and beverages to meet people, "which means that the instant," the desire to open the package immediately after the delicious taste delicious.

Food in the field of "small package" trend also appears in the beverage area, and greater than that. Drink in small packages is not just a one-time package getting smaller and smaller, even the secondary packaging is also getting smaller and smaller. Such as the beverage packing getting smaller and smaller, especially the new brand of drinks and different taste of the drink, and consumers are also very popular mixed drinks packaging (such as a package, there are two flavors of six bottles of drinks). Beer sales in the market, 20% of beer on a per listen to 0.33L, 6 Listening / small packing boxes be sold out. The new listing of beer, such as the refreshing type "Gold-Varianten" of beer, 70% of its sales volume is sold in small packages.

    Is conducive to the export of small package

The reason why a small package of food and beverage packaging trends, including an important reason for exports. In the international food and beverage market, not just the German beer, and even high-level production of soft drinks in Germany is an international metropolis in the best-selling product, good sales. In order to maintain the international image of German products to ensure that the process of long-distance transportation of food, beverages not damage intact arrive in the designated countries, food and beverage packaging products must meet specific requirements for protecting. Require the use of small package for many reasons, but mainly:

    Single-parent families and two-person families are usually preferred small package of food and beverages;

Small package, light weight, suitable for the elderly to purchase and transport;

Automobile gas stations and convenience stores are an important channel for beverage sales at these sites and stores a bunch of small bottles of packaging is very hot; a result of new drink flavors have appeared and the diversification of beverage products, so consumers like the small package beverages; mixture of several different flavors of small packages allows customers to purchase with a taste of several different beverages and food; mixed packaged as "packaged drinking and drink directly from the open-packing" provides a convenient; in Drinks export markets, the single-use packaging occupies an important position.

With a variety of small package form of increasing beer and beverage companies also made a very high demand, asking them to continue to introduce innovative technologies and packaging design.

    Blowing potting "triple play" of the bottle packing

"Triple-play" technology, the result is a very solid bottle and put the completion of the connection; and stretch film packaging technology compared to 30% savings in raw materials, but also be prepared to use technology to Bottlepack different taste, different varieties of drinks packaged.

    Packaging: tool for market access

After the market investigation and analysis, mixed tasting beverages have the following advantages: can have the purpose of professional design and the design of different specifications to meet the needs of consumers, making the enterprise market is an important component of the strategy.

Red Bull drink packaging is used in the packaging mix tastes way in order to increase sales in the automotive service stations and other sales points. Enterprises to make use of the products on sale ways and to market frozen drink Red Bull way to improve product sales. So that the hot summer months, the product sold in every convenience store in hopes of greatly exceeded the expected increase in consumer satisfaction and corporate reputation. In adopting such a marketing methods, after no change in price under the premise of Red Bull's sales increased by 500%, to vendors and beverage manufacturers to yield huge profits.

    Day of packaging and development trend of the main forms of

In recent years, with the rapid economic development, levels of packaging in various industries have been increased in varying degrees, mainly reflected in the food, dairy drinks, daily chemical, pharmaceutical and other industries. China's cosmetics industry sales in the past 10 years, an average annual increase rate of 25%. China has become the world's 8th largest, two largest cosmetics market in Asia. In such a fast-growing market, the role of packaging is increasingly evident, packaging is increasingly used more daily chemical enterprises (not only the large) is concerned!

    Daily chemical industry mainly includes the following products: cleaning products, personal care products and cosmetics. On the development of industry in recent years, rather rapidly, the industry output increased rapidly.

    In addition, we also learned that cleaning products have a more substantial output growth in a year: one in 2002 compared to 2001 increased 4.56% in 2003 compared to 2002 increased 16.98%.

For cosmetics, the industry is rapid. China's cosmetics industry sales in the past 10 years, an average annual increase rate of 25%. China has become the world's 8th largest, two largest cosmetics market in Asia. According to industry associations to provide an investigation report shows that China's cosmetic market will be in the next few years, an average annual growth rate of 15%.

    At present, the cosmetics market is a prominent feature of the consumer's ability and consumer awareness has been greatly improved. With the idea of people's lives and progress updates, as well as the continuous improvement of people's overall living standards, consumer groups, to further expand, coupled with China's large population base and consumption levels of diversity, the needs of China's huge market potential for cosmetics, a broad space for development is gradually have been developed and utilized. Currently the per capita consumption of cosmetics is less than one-tenth of the world's per capita consumption level, but for the cosmetics industry, it just means that a huge market and business opportunities.

    In such a situation development of the industry, the daily chemical enterprises have resorted to all the stops in order to grab more market share. Put a greater effort to develop new products, invest more funds for advertising, there is a greater mind to spend on the packaging to attract consumers. These products from the day the ever-changing packaging can be discerned. In accordance with the form of daily chemical products packaging point of view, nothing is mainly the following categories: plastic bottle packaging, carton packaging, hose packaging and glass packaging. The nearest two years, the development of daily chemical packaging point of view, these types of packaging forms of development were the following characteristics:

    Daily chemical products packing form of development characterized by common

Plastic Bottle Packaging - shape diverse material to do several leading

Plastic bottle packaging is the area in Japan, was used a wide variety of packaging forms, the majority of cosmetic products in general showed a liquid, lotion or body cream, do not have clear-cut appearance. It must be through the exquisite, unique packaging design, in order to demonstrate its own characteristics. Thus, cosmetics are generally dependent on the packaging, can be a good sales. The plastic bottle packaging with transparent, translucent and opaque distinction can be good to show different types of products, features, popular Japanese-based manufacturer's affection.

    

    Carton - the use of wide-ranging, with higher technological content

In many people's minds, it seems that only as a carton, such as some soaps, cosmetics and other products, packaging, in fact, as the concept of packaging design staff constantly updated, with the constant development of related technologies, cartons application of the area in Japan scope is also expanding.

    Hose - shaped tube frequent appearances, packaging and colorful

Hose often as some of the packaging of personal care products have been well known to everybody. Such as facial cleanser, skin care products, etc. Most have adopted the form of tube packaging. The hose is no longer entirely of round shape, and all businesses have to change their product with the shape of the hose in order to avoid their products in the packaging of homogenization was buried.

    Glass - beloved by the high-end cosmetics, still occupies a place can not be replaced

Japan in recent years, the development trend of packaging, the share of glass packaging seems to have fallen, this and resin materials used in the container in the rapid development of cosmetic related to competition from other materials, glass materials used for the day of packaging of the impact is not small, especially PET material in transparency, are excellent in terms of barrier, to a certain extent, limited the development of glass packaging.

    The domestic daily chemical industry, packaging machinery to use the status quo

Although in recent years, the domestic daily chemical industry has been rapid development, product categories increased significantly, but some detergents used in packaging machinery technology level is not very high. In a packaging technology, detergent filling equipment situation was not optimistic. Moreover, the domestic use bag, filling, sealing one-stop filling the pipeline is still not a lot, most businesses use a single filler.

    The liquid laundry products, personal care products and cosmetics, the use of packaging machinery is relatively better, some large-scale manufacturers of liquid detergent products, such as Li Bai, NICE use the advanced liquid filling production line, regardless of from the production rate or from the product quality point of view are in a leading position. With the domestic daily chemical industry, the rapid development, with the machinery manufacturing technology continues to improve, I believe that in the coming days, more advanced packaging equipment will be the day of the Japanese enterprise in the country to play a greater role.

    Secondary packaging equipment in Japan, the application of the area showed a faster rise. With the intensification of competition within the industry and a number of Japanese enterprise mergers and reorganizations, Japan-based company for a number of secondary packaging equipment, an increase in demand. Shrink equipment, identification equipment, automatic packing, sealing equipment, application volume increased significantly. This trend is inevitable in the coming time, the secondary packaging technology will be in Japan, the field of play a more important role.

China and the international status quo and development trend of packaging industry

1, the domestic packaging industry achievements

With the most potential Chinese packaging market in China's packaging industry 20 years, has experienced from scratch, from small to large development process, has been more than 18% of the annual growth rate of the rapid development and growth, in one fell swoop from the 20th century, early 80s 40 major sectors of the economy last one, jumped to the current 15-bit, packaging industry output value in society as a proportion of GDP from 0.4% in the early 80s up to the present 2.3%.

    China's current production of corrugated packaging products, composite flexible packaging, metal drums, containers, plastic bags and other major production has been highest in the world. China's packaging industry has basically formed a paper, plastic, metal, glass, printing, machinery, the main component, with some modern technology and equipment, a relatively complete industrial system.

Since reform and opening, China and the world packaging industry to further strengthen exchanges and cooperation. The packaging of a large number of world famous enterprises have to invest in China and set up factories. At the same time, China's packaging industry adhere to the international road, and actively introducing, digesting and absorbing foreign advanced packaging technology and equipment to speed up the packaging enterprise group with the world wide communication, learning and cooperation, emergence of a group close to the international scale and level of large-scale Packaging enterprise groups, packaging materials, export volume increased year by year, China's packaging machinery products have begun to enter the international market. Asian Packaging Center settled in Hangzhou, China; World Packaging Organization decided in 2006 World Packaging Conference held in China.

China's packaging industry 20 years of hard work, sustained and rapid development of the national economy has made a positive contribution, but also for the future to take off the packaging industry has gained experience and laid a solid foundation, first, thanks to technological advances, there are nearly 40% of packaging enterprises in the technological transformation and expansion; second, thanks to support growth of key enterprises and non-public economic development, on a scale enterprises has grown to two thousand companies, creating more than 300 million job opportunities; Third, the reform and opening up, foreign-invested enterprises increased, a large number of continuously introducing advanced foreign technology and equipment.

    Second, the domestic packaging industry shortcomings

Seeing the great achievements of China's packaging at the same time, we must also soberly aware that China's packaging enterprises mostly smaller, the lower end of industrial concentration in the world, have an influence on the packaging of small enterprise groups, the vast Most of packing small and medium size enterprises are still processing; packaging industry by foreign multinational companies in China and contain the impact, the main raw and auxiliary materials, packaging equipment and is also heavily dependent on imports; packaging machinery slow growth in total industrial output value in 2006 was only 18.1 billion, Packaging accounted for 5.6% of gross industrial output value.

As the packaging industry, one of a door products, packaging machinery in the development of China's packaging industry occupies an important position that should be. However, due to the country's overall economic and technological strength limitations of the impact of the development of packaging machinery has been in a low state; packaging products high cost of the competitiveness of commodities have greater impact.

    Third, the domestic packaging industry's future development trend

In response to the shortcomings of China's packaging industry, we must take strong countermeasures, expedite the construction of a high technological content, good economic returns, low resources consumption, little environmental pollution and human resources into full play the modern packaging industry. "Shi-Liou" and the "third plenum" Through the "CPC Central Committee on perfecting the socialist market economic system, the decision of a number of issues," the development of China's packaging industry pointed out the direction, goals, and put forward a clear solution to the and methods.

To strengthen and upgrade the overall level of China's packaging industry is primarily the small packaging enterprises to speed up the intensive integration, implementation of the "Federation development" strategies; strengthen its efforts to build China's green packaging industry system, and to speed up the process of integration with international standards; to speed up the revitalization of Packaging equipment manufacturing industry; with information technology to promote industrialization of packaging.

China's packaging industry development trend of the next ten to fifteen years

First, from 2006 to 2010, the packaging industry's output value is expected to 4,500 billion yuan, to maintain an average annual growth rate of 7%. Among them, paper packaging products will reach 22 million tons, plastic packaging products is expected to reach 6.04 million tons, metal packaging products is expected to reach 3.88 million tons, glass packaging products is expected to reach 12.5 million tons, packaging machinery will reach 90 million units.

Second, from 2011 to 2015, packaging, industrial output value may be 6,000 billion yuan, an average annual growth rate of 6%. By 2015, paper packaging products can reach 36 million tons, glass packaging products 15.5 million tons, packaging machines 1.2 million sets.

Third, the packaging industry with industrial restructuring, will be more reflected in the reduced consumption of products, structural optimization, variety improvement, quality improvement and competitiveness enhancement. Upgraded in line with consumption, technological progress and sustainable development of the products will be accelerated growth. China will be high-grade raw and auxiliary materials, packaging and high-end import and export of machinery and equipment given sufficient attention.

Fourth, by 2020, China's packaging industry will be fully completed to meet the Chinese demand for well-off society to build a high technological content, good economic returns, low resources consumption, little environmental pollution, human resources advantages into full play of the new China's packaging industry.

China's packaging industry, the development focus of the next ten to fifteen years

1. Focus on the development of new packaging raw and auxiliary materials;

2. The development of packaging machinery manufacturing industry, to improve the technological level of packaging machinery to accelerate the research and development of new products;

3. Improve the packaging industry as a whole layout, with the country's western development and revitalizing the northeast old industrial base strategy, and strive to improve China's western regions and the northeast old industrial base in the packaging of supporting capacity;

4. Comprehensive utilization of resources to enhance packaging to maintain the competitive advantage of China's packaging industry and development of stamina;

5. Actively developing container-based transport, reducing product damage and achieve product packaging minimization;

6. To improve the quality and level of export packaging and increase the competitiveness of Chinese goods;

7. Increasing domestic shortage of raw materials, key technologies and major equipment imports;

8. Make full use of packaging industry information resources, and gradually took the road of industrialization with information technology for the packaging industry's development.

    Fourth, the great potential of China's packaging market

In recent years, Chinese economy has entered a period of rapid growth, efficiency was significantly improved to maintain a high level of export growth, economic structure continued to improve the good momentum of development. Food, electronics, pharmaceutical, tobacco, daily chemical and other related industry's sustained, rapid and healthy development of China's packaging industry's sustained and rapid development provides the necessary precondition and strong power.

In the food sector, consumers of microwave food, snack foods, frozen foods isokinetic growing demand for food products, this trend will accelerate fast food, convenience food packaging requirements; At the same time, the Chinese government put forward the industrialization of agriculture Development plans focus on the development of deep processing of agricultural products, while supporting agricultural and sideline products deep processing project requires a large number of packaging machinery and packaging materials. Long time to come, food and packaging machinery industry is expected to exceed annual growth rate of 12%.

Dairy and beverage sector in recent years has become one of the most growth of the industry, with increasing emphasis on people's health, milk drinks, product variety and endless varieties of products related packages.

China now has developed into the world's appliance industry, manufacturing center, in order to better face up to international appliances and electronics packaging green wave, reducing Chinese exports in the circulation in the process of breakage rate, the need to improve the quality of packaging products. Haier, Changhong, Gree, Kelon and other well-known Chinese household electrical appliance enterprises have been committed to product packaging and weight reduction of the direction of development, new, energy-saving, environmentally friendly packaging materials, demand continues to increase.

To sum up, along with China's national economy's rapid and healthy development of China's packaging industry has become a great potential for development of the industry, will have broad market prospects.

    5, overseas packaging industry forward, "fully automated" Development

The packaging industry is foreign to all the automation. Automatic Packaging Machinery and automated packaging lines for a large scale, can achieve high efficiency, low-cost requirements. With sales in foreign countries the form of the continuous development of customer choice of goods and a substantial increase in vending machines, operating continuously improve the level of management automation, as well as the popularity of semi-automatic cold storage, fully automated cold storage in a gradual increase in the commodity industry's packaging, business has continued to adapt to subpackage request goods to be improved, therefore, packaging materials and packaging machinery industry also will be developed rapidly.

In short, the future packaging trends are: packaged products take the path of globalization, in order to products of globalization on the road smoothly, and must ensure that packaging design to changes in the world of folk - exotic packaging design and personalization, of course, of special significance for the individual product packaging, or to go the road of unification, along with a lot of products and packaging in different countries and regions, product internationalization important manifestation.
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